BEIJING (NEWSnet/AP) — Nissan Motor Co. is expanding its research ties with a leading Chinese university as it and other foreign car companies try to rebuild market share.
Japan automaker announced Sunday it will launch joint research in 2024 with Tsinghua University. The goal is to reach Generation Z, defined for this project as those born 1995-2009, and join other automakers in battery recycling, charging stations and other electric vehicle-related issues.
Nissan plans to develop 10 new-energy vehicles for the Chinese market, four under its brand by 2026 and the other six for joint-venture partners in China. The company is aiming to launch the first Nissan-branded model in the second half of 2024.
The automaker also is increasing electric vehicle offerings in other markets, including France automaker Renault SA. In November, Nissan announced retooling a factory in Great Britain to make electric versions of its two best-selling vehicles.
Nissan and Tsinghua University have been research partners for several years. They established a joint center in 2016 to study electric vehicles and autonomous driving for China's automobile market.
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