After a year of shoehorning generative AI into its flagship products, Microsoft is trying to recoup the costs by raising prices, putting ads in products, and cancelling data centre leases. Google is making similar moves, adding unavoidable AI features to its Workspace service while increasing prices.
Is the tide finally turning on investments into generative AI? The situation is not quite so simple. Tech companies are fully committed to the new technology — but are struggling to find ways to make people pay for it.
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