Search engine optimization (SEO) has undergone a massive transformation, evolving from a keyword-centric strategy to a more sophisticated, context-driven approach. The introduction of semantic search and entity-based optimization has reshaped how search engines interpret and rank web content. This shift means that Google and other search engines prioritize understanding relationships between entities rather than merely matching keywords.
In a recent Entity Hour episode hosted by Terry Van Horne and Bill Slawski, guest Dixon Jones of InLinks explored the implications of this new SEO paradigm. This article delves into the core concepts discussed during the conversation, including Google’s transition from keyword-based search to entity recognition, the role of schema markup, and the future of search engine optimization.
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