Do you know that 58% of the digital native generation prefers social commerce to online searches when
shopping for new products? Social commerce tactics like live events and live streaming are the most
engaging digital marketing strategies. They offer the authenticity, transparency, and real-time
interaction absent in other channels.
Live streaming builds channels for real-time engagement with customers and fosters community
building. For this reason, 53% of businesses now use live videos in their social selling strategies,
broadcasting live content at least once a week.
What is live streaming?
Live streaming is the real-time or near-real-time broadcasting of live audio and video content. Popular
social live events or streaming platforms include Facebook Live, Instagram Live, YouTube Live, X Spaces,
and LinkedIn Live video. Below are three compelling benefits of live streaming for businesses.
Live streams help you connect with your audience.
Paid ads, SEO, and email marketing can define your brand values and personality, but live streaming
makes you more human, enhancing customer interaction and engagements to a deep level. These
emotional connections build trust and loyalty and can boost customer lifetime value by 306%.
So, say, for instance, that you have a product launch coming up. Create an interactive live product
launch to generate quick sales and assess customer interest in your product.
Strategies like a pre-order option with special perks for pioneer buyers will not only incentivize your
buyer's trust but also build a buzz around your new product. Google and Apple brands are kings of
product launch parties, perfecting the art of getting the masses excited about new releases.
Live feeds can supercharge brand trustworthiness.
Live events occur in real time, allowing customers to ask questions. It is an opportunity to present your
brand as a subject matter expert. Credibility will make you the go-to source for product or service
information, giving you an edge over the competition.
Interactive engagement through live chats, polls, or quizzes will also positively impact your customers'
engagement and build a sense of community. Personalized interaction while responding to audience
feedback and queries will encourage more sales.
If you are a startup trying to make some waves in the market, you could try out a live webinar. In this
webinar, you can educate potential customers on your vision and mission or provide product
demonstrations.
To build brand authenticity, you could also host live interviews with your founder, an influencer
employee, or an expert. Use that opportunity to discuss brand origin and product inspiration as you
listen to and answer your audience's queries.
Shopify is a good example of a brand leveraging live-streamed interviews to build trust. It collaborates
with entrepreneurs who live-stream content that offers free practical advice to its potential users.
Livestreams extend business reach.
Livestreaming can also expand brand reach, helping you reach a wider audience and tap into new
markets. New audiences will increase profitability and give you a competitive advantage.
For instance, you can enter new markets by partnering with influencers who showcase your brand to
their followers. Live shopping takes advantage of the fact that shoppers engage with creators more than
they would with a brand's marketing push.
To illustrate this point, SooSlick's sales went viral after one of their most influential live shopping events
drove hoards of shoppers to click buy during the presentation. Soo Slick Apparel, an American fashion
brand affiliate campaign, garnered over 200 million video views and generated over $1 million in sales in
30 days via live events!
Shoppable live videos allow potential shoppers across geographical divides to experience products
firsthand. Their experiential nature also motivates buyers.
Conclusion
Live streaming or live events can create engaging experiences that drive sales, foster customer trust, and
expand your brand’s presence across markets. Use live events' immediacy and interactivity features to
achieve measurable business outcomes with the support of the best digital marketing platforms.
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