This ‘World Kindness Day’ Gan Jing World lit up Times Square with inspiring messages of kindness from over a dozen top content creator ambassadors—collectively reaching more than 40 million followers. As part of the “#KindnessIsCool” global campaign, participants from around the world are sharing personal stories and acts of kindness, sparking everything from heartfelt local initiatives to worldwide movements, proving that even small gestures can make a big difference.
Brian Schwartz, the founder of “I Want To Mow Your Lawn” (226K followers on social media), was thrilled to see his message of kindness displayed in Times Square: “When we care about our neighborhood, we grow more than grass. We grow connections.” Brian began his grassroots movement during the pandemic after losing his job, starting to mow lawns for neighbors in need. His initiative has since grown to include over 1,300 volunteers helping seniors, veterans, and others across the country. “Kindness is cool! Gan Jing World is a great platform to share the goodness happening around us. So, give it a try, post some content—it’s cool!”
Luke Mizel, a 22-year-old professional parkour athlete with 652K followers across social media, delivered a powerful message at the center of New York City: “A simple act of kindness can go such a long way and literally change somebody’s life.” Luke is creating content for the kindness contest, including a video about his journey with a friend, highlighting the power of kindness and achieving one’s dreams. “It’s rare for a social media platform to center a campaign around kindness, and I’m proud to be a part of it. I encourage everyone to join in.”
Mega beauty influencer Jackie Wyers (1M followers) shared her excitement through a video on Gan Jing World: “Breaking news! I’m featured on a Times Square billboard in NYC to help spread kindness 🫶🏼… Seeing it light up the Big Apple is surreal. I never imagined this moment, but wow, how fun!💞”
Other creators participating in the #KindnessIsCool movement shared uplifting messages, emphasizing the impact of kindness.
The Taylor Red TV triplet sisters, who create music and sister content with 29M followers, stated, “ONE act of kindness can impact MILLIONS of people.”
Rob Kenney, creator of “Dad, How Do I?” (5M followers), shared the importance of compassion: “Remember to have empathy for those who haven’t had the same opportunities. Choose to be kind.” Rob, who lost his father at a young age, dedicates his channel to guiding kids growing up without a father by sharing essential life skills.
James Dixon, founder of “Absolute Motivation” (1.5M followers), offered this reminder: “Gift the gift that will always be needed, always be present, and always be welcome. Kindness above all else.”
Additional participants included HAIR ASMR CEYHUN (814K followers), known for providing free haircuts and transformative makeovers to the homeless, JoyLand Family (932K followers), a wholesome family channel, and Mountain Rug Cleaning (1.86M followers), known for their viral videos.
What is #KindnessIsCool?
Gan Jing World launched the #KindnessIsCool contest in 2023, encouraging people to capture acts of kindness—big and small—in their everyday lives and to make a positive impact in their communities. The inaugural contest drew over 10,000 entries worldwide, and the 2024 edition has attracted even more participation from influencers and global communities. Submissions remain open until December 31st, 2024, with a grand prize of $10,000. The Award Ceremony will be held in March 2025.
Prizes
Gold Award: A $10,000 prize shared between the winning video creator and the featured individual, group, or organization, each receiving $5,000.
Silver Award: 1 winner, receiving $1,000 and a certificate.
Bronze Award: 10 winners, receiving $500 and a certificate.
The #KindnessIsCool Video Awards is more than just a contest; it's a movement. This Times Square campaign reflects our commitment to giving creators and their acts of kindness the spotlight they deserve on a global stage.
Join the contest now! Learn More
About Gan Jing World
“Gan Jing” means "clean". Our mission is to promote kindness, respect, and trust among people. Our non-addictive algorithms prioritize meaningful content, and we champion freedom of speech and privacy. Users can download the app, share, and comment without registration, making it easier to focus on what matters—kindness.