MOUNTAIN VIEW, Calif. (NEWSnet/AP) — Google on Tuesday unleashed a retooled search engine that will favor responses crafted by artificial intelligence over website links.
It’s a shift intended to speed the quest for information while potentially disrupting the flow of money-making internet traffic.
The makeover will begin this week in the U.S. Hundreds of millions of people will start to periodically see conversational summaries generated by the company’s AI technology at the top of the search engine’s results page.
The AI overviews are supposed to arise only when Google’s technology determines they will be the quickest and most effective way to satisfy a user’s curiosity.
Users still are likely to see Google’s traditional website links and ads for simple searches for things such as a store recommendation or weather forecast.
By the end of the year, Google expects the recurring AI overview to be part of its search results for about 1 billion people.
The next AI steps include more sophisticated analysis powered by Gemini, technology unveiled in December, and smarter assistants, or “agents,” including a version dubbed “Astra."
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