Video-sharing platform Gan Jing World hosted the award ceremony for its “2023 Kindness Is Cool Video Awards” in Times Square, New York City, on March 8, 2024. More than 100 winners and students who participated in the contest gathered and cheered when the giant electronic billboard played winner videos about kindness, drawing a large crowd and media attention. Watch the event in news and photos at #KindnessIsCool

The good news is that the “2024 Kindness Is Cool Video Awards” opens on March 15, 2024 and runs through December 31, 2024, with a winner announcement scheduled for March 2025. The nearly year-long event will be an amazing opportunity for schools, teachers and educators to join with students to spread kindness. The most exciting part? Your school and students will have the opportunity to be showcased in Times Square!
Huge benefits include:
- A great contest to foster kindness and prevent bullying on campus
- Cash prizes and media exposure for promoting a good cause
- Times Square Billboard showcase for your school and students
- Great learning experience for students to build confidence
- Free Teacher Premium Channels and teaching resources
Apply now and reserve a billboard:
https://www.ganjingworld.com/creators/schoolregistration/form
Join #KindnessIsCool now
Why Join the Kindness Is Cool Video Awards?
The Kindness Is Cool Video Awards is a global initiative by Gan Jing World that incentivizes kindness, calling to action individuals and organizations to showcase kind acts, both big and small, to contribute to a wave of positive change in today's world.
(1) Foster Kindness, Build confidence, Prevent Bullying
“Suffering is an illness…and the medicine for it is kindness.” Students from Star Academy for the Gifted and Talented in Boston win one of the prizes in the 2023 Kindness is Cool.

Larissa Bankovsky, principal and founder of the school, shared her appreciation for the contest. “The kids were enjoying writing essays, participating in the challenge... If they're doing this [kindness movement] at age 9, can you imagine what they're going to be at age 29, 39? A world in their hands! So this is our future.”
(2) Loved by Educators, Parents & Media
“And it's just been a wonderful learning experience! [Kindness] really resonated for them. There was a little bit of bullying in the class…[the contest] changed the dynamic in the classroom. It was a gift to our classroom. We want to do more of it, and it should be worked into all of our classes,” Judy Gatlin, elementary school teacher.

“More kind content, promote kindness…then our kids are going to be brought up kinder. [The Kindness Is Cool Awards] is putting the seeds into their mind, and that's what will grow," Irina Ratskovskaya, parent from Boston.
(3) Easy to Participate
To join is easy! Simply promote kindness at your school and showcase your students’ talents by sharing videos on GanJingWorld.com!
Activity ideas:
- Kindness class activities
- Kindness essays or storytime
- Singing contest / dance moves
- Art projects
- Short films / animation projects
- Kindness group photos
- Volunteering within your community
Watch past winner entries at: https://www.ganjingworld.com/s/wQ09zXpWKq
(4) Times Square Billboard Showcase
Aside from winning big prizes, your students will have a once-in-a-lifetime experience spreading kindness and showcasing their talent on NYC's Times Square Billboard. There will also be a big celebration event and media coverage too!
How to Apply for My School, Students or Children?

If you are a school representative, teacher, parent or volunteer, please sign up your school at: https://www.ganjingworld.com/creators/schoolregistration/form
Step 1: Sign up for free on Gan Jing World and fill in the School Registration Form
Step 2: Submit videos with the hashtag #KindnessIsCool
Step 3: Eligible schools will be contacted to be featured on the Times Square Billboard before June 30, 2024
Join #KindnessIsCool, RESERVE A BILLBOARD FOR YOUR SCHOOL NOW!
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