Happy Thanksgiving, everyone! Continuing from the Thanksgiving Special Edition: How to Ride the Trend in Ganjing World (Part One), we will now delve into the promotion strategies after content publication.

If you think that creating content is all you need to do, then you are missing out on over 50% of the work required. It's similar to an actor memorizing lines and scripts but never stepping onto the stage for the actual performance.

My typical promotion process looks like this:

1. Multilingual Promotion: I translate the same Chinese content into English using ChatGPT, effectively doubling the content while spending only 20%-30% more time.
2. On-site Promotion: After publishing the content, I share it as a post from my mobile (as the PC version doesn't support on-site sharing, but it may in the future). Then, I create background posts and short videos with the same content and share them again.
3. Social Media Promotion: I share the content on various social media platforms. On Facebook, I use different formats such as regular posts, Reels, and Stories. It's essential not to share direct links.
4. Facebook Group Promotion: I've joined several groups related to my content, and after posting on Facebook, I repost it in all relevant groups.
5. Organic Promotion: Sometimes, moderators or community members appreciate your content and help promote it within their communities.

Now, let's use the example of the article mentioned in Thanksgiving Special Edition: How to Ride the Trend in Ganjing World (Part One), specifically the "World Traditions And Quotes Of Thanksgiving," to walk through the promotion process.

Multilingual Promotion

I first translated this article into English. If you're not familiar with ChatGPT, please read this article. Please note that my popular tags in Chinese and English are different, and even the thought process varies slightly. Please see the screenshots below. This way, I have an additional English article to occupy a place on various search engines.

On-Site Promotion

Why do I share the content from my mobile after publishing it? It's because every time you publish or share, a notification appears in the notification bell, displaying "Ariel Tian Tian 雲起時分 posted ... " If I were like everyone else and just posted one Chinese article, you would all receive one notification. Now, with both Chinese and English versions, all shared as posts, you will receive four notifications, increasing the reach fourfold.

Next, I create short videos of the same content. Below is the interface I use with Mojo, and as you can see, it's straightforward to operate. I highly recommend that the next person tries it out for themselves.

Then, I extract quotes from the article and create separate background posts for each one.

Have you noticed that I add the same set of hashtags to each post: #gjwmotivation #thanksgiving #quotes #people #感恩节 #名人金句 #名人名言

The following three hashtags are quite unique and have a high click-through rate, but the content gets updated quickly and can be pushed down the list. Occupying a place on the first three pages is considered good:

• #gjwmotivation: A featured topic hashtag highlighted on the homepage.
• #thanksgiving #感恩节: Trending topic hashtags.

The next set of hashtags has less intense competition, and only those with specific interests are likely to click through: #quotes #people #感恩节 #名人金句 #名人名言. Currently, my content dominates the homepage for these hashtags. However, when more people learn how to use hashtags and ride the trend, my luck may not be as good. I am more than happy to see that!

Please note that after the Explore page ranking, there are category rankings for videos, short videos, articles, posts, and images. That's why I create content in multiple formats, including articles, short videos, and posts, to ensure a presence in each category ranking.

Now, I'll show you how my content fares on the Explore page for each hashtag. In fact, you should regularly check how your content is performing in key hashtag Explore pages to understand how to improve it.

#gjwmotivation

Please note that this hashtag is unique as it's a featured topic hashtag (different from popular hashtags). These featured hashtags are either promoted by the Gan Jing World platform or created by businesses with a Premium Plan. The ones framed in blue are the featured topic hashtags that you should pay attention to. They all appear on the Gan Jing World homepage. Please click on them when you have time. If you have fewer than 300 followers, seize the opportunity to ride the trend with these topic hashtags (especially the ones framed in blue).

This screenshot shows the content from my channel occupying space on the first three pages of the #gjwmotivation Explore page. The content with the highest traffic still occupies space on the homepage, while other Thanksgiving-related content has been pushed to pages 2-3.

#感恩節 (Thanksgiving)

The content dominates the homepage for a while.

Those are sccreen shots of Page 2-3.

#Thanksgiving

The content dominates the homepage for a while.

#Quotes

The content dominates the homepage.

#people

The content dominates the homepage.

#名人金句 (Famous Quotes)

The content dominates the homepage.

#名人名言 (Famous Sayings)

The content dominates the homepage.

I hope you all learn how to use hashtags and ride the trend effectively, allowing your content to dominate the Explore pages related to your content. Don't worry about taking someone else's place because if you don't update frequently, your content will quickly be pushed down by others. That's why it's essential to update frequently, promote in multiple languages, and create different formats for on-site promotion.

Facebook Group Promotion

After posting each article on Facebook, I usually share it in dozens of groups (please see the number of shares in the screenshot). While this operation may not significantly increase your channel's traffic, it is crucial for the growth of the Gan Jing World platform. External promotion is the key to helping the Gan Jing World platform grow.

I will provide an in-depth guide on how to use Facebook groups for promotion in a future post, so stay tuned!

Organic Promotion

This screenshot shows the articles that Gan Jing World has shared, which brought in more than 80% of my traffic during the initial stages of building the channel. The reposts and promotions by Gan Jing World were the main reasons for this traffic.

Please note that the Gan Jing World English page still has significant influence, so if possible, everyone should focus on producing high-quality English content. In other words, learn from ChatGPT if you don't speak English well.

Feel free to continue subscribing and following our channel! If you have any questions during practical operations or if you'd like me to share content on specific topics, please leave a comment. You can also post or share content using the #ArielTianTian雲起時分 tag, and I will see it promptly and respond. This way, your followers and people with similar questions can benefit, especially when your issues are common. This is the best approach!