Thorough Report: Middle East & Africa Digital Out-of-Home Advertising (DOOH) Market Size, Share, and Growth Trends
The latest research report by MarkNtel Advisors, titled Middle East & Africa Digital Out-of-Home Advertising (DOOH) Market, offers a comprehensive industry overview and market perspective. This study provides an extensive examination of the current market landscape, encompassing market trends and the latest advancements. The report delves into an in-depth analysis of market size, market share, industry trends, forecasts, and the competitive environment, presenting a clear and informative portrayal of the market, supported by relevant statistical data.
This report seamlessly combines meticulous quantitative analysis with qualitative insights, offering a wide-ranging perspective. It covers macro-level insights such as the overall market size, industry supply chain, and market dynamics, while also delving into micro-level details concerning segment-specific markets. As a result, the report offers a comprehensive understanding of the industry under scrutiny, capturing all its vital characteristics.
Middle East & Africa Digital Out-of-Home Advertising (DOOH) Market Insights:
The Middle East & Africa Digital Out-of-Home Advertising market is projected to grow at a CAGR of around 23% during the forecast period, i.e., 2023-28. The market is gaining traction in countries like Saudi Arabia, the UAE, South Africa, Qatar, etc., and the introduction of digitalized services in sectors such as retail, hospitality, real estate, and automotive, among others, is contributing to the growth of digital out-of-home advertising.
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Middle East & Africa Digital Out-of-Home Advertising (DOOH) Market Dynamic:
Industry Driving Factor:
Influx of Tourists in the GCC Region Aiding DOOH Advertising
The Gulf countries have been popular among tourists from the historical period, due to which the brands have been using digital out-of-home (DOOH) advertising to promote their services & brands. For instance:
- According to Qatar Tourism Authority, the number of travelers in Qatar increased by 5% from 2020 to 2021. Thus, stating that there is a positive surge in tourism in the country.
Additionally, DOOH advertising promotes tourist destinations, and the government has been promoting modernization & digitalization of all transportation systems to enhance tourist services. Digital screens have been installed across various platforms, such as airports & bus stations as part of this effort. Moreover, the government developed a fund of around USD4 billion in 2020 to develop the tourism industry. The promotion of a modern & exotic lifestyle in countries like Dubai & the UAE for tourism has been one of the major reasons for the demand for DOOH advertising equipped with the latest techniques like machine learning & artificial intelligence.
As a result, the demand for DOOH advertising is expected to escalate in the coming years due to the increasing tourism, government initiatives to promote tourism & transportation infrastructure, as well the promotion of luxurious lifestyles by the Gulf Countries.
Highlights Regarding Dominant Businesses in Middle East & Africa Digital Out-of-Home Advertising (DOOH) Market
In the Middle East & Africa Digital Out-of-Home Advertising (DOOH) Market, it is crucial to identify the key players who wield significant influence and control over the industry. These key players are the businesses that have not only established themselves as prominent participants but also continue to dominate the market. Their leadership is evident through their market share, innovative practices, and consistent growth. Understanding these industry dominators is essential for competitors, investors, and stakeholders, as it allows them to gauge market dynamics, make informed decisions, and potentially collaborate or compete effectively in this dynamic landscape. The information on the following key market participants is presented in this section:
· JCDECAUX SA
· ELAN Media
· HyperMedia FZ LLC
· Emirates Neon Group
· Hills Advertising L.L.C.
· Elevision
· Dooha Media
· Viola Communications
· Daktronics Inc.
· NMN Communications
· Mubashir
· Primaflex International
· Lifeonscreen
· Others
Market Segmentation and Country Growth Outlook for the Middle East & Africa Digital Out-of-Home Advertising (DOOH) Market
The Middle East & Africa Digital Out-of-Home Advertising (DOOH) Market is set to witness a noteworthy expansion, underpinned by a comprehensive analysis of the key factors explored in our in-depth study. This market is neatly divided into three distinct segments:
· By Type
o Billboards/LED Screens
o Street Furniture (ATM Kiosks, Pedestrian panels, Mall Ad Panels (in the middle of mall walkways and outside malls)
o Transit
· By End User
o Retail
o Real Estate
o Financial Services
o Government
o Automotive
o Others (Education, Healthcare, etc.)
· By Location
o Bus Stations
o Malls & Facades
o Airports
o Taxi
o Movable Trucks
o Fuel Stations
o Trains/Metro
o Super Markets/Hyper Markets
o Departmental/Convenience Stores
o Highways & Bridges
o Roadside Lamp Posts
o Roadside Mupis
· By Country
o The UAE
o Saudi Arabia
o Oman
o Qatar
o Egypt
o Morocco
o Others
with an expectation that specific market categories will serve as catalysts for driving its growth.
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Middle East & Africa Digital Out-of-Home Advertising (DOOH) Market Analysis Report Contains Answers to the following Questions:
1. What is the projected value of the Middle East & Africa Digital Out-of-Home Advertising (DOOH) Market for the year 2028?
2. What current trends can be observed in the Middle East & Africa Digital Out-of-Home Advertising (DOOH) Market, and do they suggest potential growth or decline in market demand in the coming years?
3. What is the anticipated demand for different product categories and their potential applications across various industries in the market?
4. Who are the leading players in the Middle East & Africa Digital Out-of-Home Advertising (DOOH) Market, and which companies currently hold a dominant position in the industry?
5. What strategies are advisable for entering the market, mitigating economic impact, and selecting appropriate marketing channels within the Middle East & Africa Digital Out-of-Home Advertising (DOOH) Market?
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