Social media sites failing to curb ‘cottage industry’ of fake reviews, Amazon says

Online retailer that blocked 200m reviews last year claims some platforms
‘very slow’ to act even when given detailed evidence

Shoppers are being deceived because social media platforms and messaging apps
are not doing enough to prevent a “cottage industry of fraudsters” soliciting
fake reviews, according to the online retailer Amazon.

Fake reviews have become one of the most persistent scourges of online
retailers, and some analysts think that about one in seven reviews in the UK
are not the real deal, with blame often directed at groups that proliferate on
Facebook.

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