BTS‘s Jungkook has proven to be the king of sales once again. Everything he endorses, eats, or wears instantly sells out. After he was announced to have a collaborative project with Calvin Klein, the collection he modeled began selling out in several countries.
Who can blame the consumers? He looks drop-dead gorgeous in those denims.
Reportedly, the company’s stocks also shot up not long after he was announced as the new campaign model. PVH Corp, the owning company of Calvin Klein, experienced a 20% leap in stock prices. It went from $72.26/stock to $88.36/stock in four short days.
The graph below indicates the steep rise in stock price.
Jungkook has pushed the brand to great success. Calvin Klein’s social media posts about the collaboration quickly became the account’s most-liked tweet in just 17 minutes. The engagements were also the best for their account.
According to fans, Calvin Klein’s Instagram post about Jungkook even topped world-famous supermodel Kendall Jenner‘s post.
It seems like everything that Jungkook touches turns to gold. He truly is the Midas of the industry.
"Sold out king" bts's Jungkook causes Calvin Klein stocks to Skyrocket. Koreaboo. (2023, March 31). Retrieved March 31, 2023, from https://www.koreaboo.com/news/bts-jungkook-calvin-klein-stocks-rise-model/