The 2024 #KindnessIsCool Video Awards, a global phenomenon launched by Gan Jing World, has ignited a worldwide movement, inspiring over 26,000 acts of kindness from more than 50 countries. Viewed over 10 million times across 150 nations, the 2024 contest is culminating in a dazzling celebration in New York City's Times Square on Friday, March 28, 2025 and YOU are invited! Join us as we celebrate this year's winners, together proving that kindness is not just cool—it’s transformative.
Celebrate Winners at March 28, 2025
Join the Celebration! On March 28, 2025, Times Square will come alive with kindness as Gan Jing World honors the #KindnessIsCool winners—influencers, schools, students, artists, and organizations who’ve redefined what it means to be cool. Spotlighted on the iconic Nasdaq Billboard, this event will feature award presentations and an inspiring showcase of kindness in action. VIPs, major media, mega influencers, and sponsors will all converge for this historic moment to celebrate the power of positivity.
Be Part of It! Attend the celebration or send your proclamation of kindness to inspire millions. Selected messages will be highlighted at the ceremony—let’s make kindness the coolest trend yet!
RSVP now!
For event inquiries, to send your acknowledgment of kindness, or for more information, please reach out to us at marketing@ganjingworld.com. We’d love to hear from you and share the positivity!
#KindnessIsCool 2024 - A Global Movement
In its second year, the #KindnessIsCool Video Awards invited individuals, families, schools, and communities to capture and share acts of kindness, offering a $10,000 grand prize. More than a competition, it’s a call that sparked a global wave of positivity. Hosted in 11 languages, the contest showcased heartwarming entries—from simple neighborly gestures to elaborate community projects—resonating with millions and amplifying kindness as a universal language.
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Action in Schools
The impact of #KindnessIsCool has been profound, inspiring classrooms worldwide. Thousands of schools across the globe—from the United States and Canada to Taiwan, Indonesia, and Vietnam—have embraced #KindnessIsCool, promoting kindness and empathy, as well as putting a stop to bullying on campuses.
Educators have widely praised the approach, integrating it into curricula, film projects, and school-wide activities. A school principal remarked, “the impact of kindness on children is immeasurable”, reflecting a chorus of praise from officials worldwide.
Lumen Academy (Waltham, MA) - Pre-K to Grade 8 students created essays and videos under a “kindness umbrella,” building an empathy-driven culture.
SMPN 29 Batam (Indonesia) - 951 students and 32 teachers fused creativity and kindness, raising compassionate future leaders.
Ho Chi Minh University (Vietnam) - 200 freshmen crafted 55 films, each a bold step toward uplifting their world.
Burnt Hills-Ballston Lake High School (Upstate NY) - Teens tackled empathy through video projects, curbing stress and bullying with stronger bonds.
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Influencer Amplification
The movement’s reach soared with 50 macro and mega influencers—boasting a collective 169 million followers—stepping up as Kindness Ambassadors. Their social media megaphones spread the message to hundreds of millions, capped by a stunning Times Square display on World Kindness Day 2024 that lit up the world with kindness.
Kindness Ambassadors at New York Times Square
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International Impact
#KindnessIsCool transcends language and borders, igniting a global movement that inspires countless acts of kindness.
I Want to Mow Your Lawn, a charity with more than 1,350 volunteers worldwide helping people in need, joined #KindnessIsCool
Gan Jing World is Declared of Provincial, Educational, Cultural, and Social interest in Santiago Del Estero, Province of Northwestern Argentina
2,000 school principals and teachers from 5 cities in Indonesia attended a webinar introducing Gan Jing World
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Endorsements from Leaders & Educators
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Kyle Kemper, RFK Jr.'s grassroots campaign manager encourages people to check out GJW’s Hashtag Page
About Gan Jing World
At Gan Jing World, where “Gan Jing” means “clean,” our mission is to promote kindness, respect, and trust, reconnecting people with morals and traditions. Through GJW Ethical AI technologies—powered by advanced deep learning models to filter harmful material and promote positive content—we create a safe and uplifting digital space for all. The #KindnessIsCool Video Awards embody this vision, and our March 28th celebration will spotlight its transformative legacy.
Kindness is Pivotal for Today’s Digital World
In today’s world, where digital overload, harmful content, cyberbullying, youth mental health problems, and social disconnection often dominate, Gan Jing World sees kindness as a vital antidote to rising issues that affect our schools, families, and communities daily. By promoting kindness, we’re contributing to a safer, more uplifting digital experience, and empowering individuals to connect more meaningfully.
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